Store Hours
MON - THURS
9:00 am - 5:00 pm
FRI - SAT
9:00 am - 6:00 pm
SUN
9:00 am - 4:00 pm
What's Great on the 108
The Bob & Gina Show
We get asked so many questions about weather and local resources. In fact, the Bob & Gina Show was born in response to folks calling about snow and roads conditions. We jumped on Instagram Live and reported the current conditions. People found it so helpful that three years and over 30,000 social media followers later, the Bob & Gina Show is your best resource for what's great on the (upper) 108!
Find us on YouTube or your favorite social media and podcast platforms.
Join Us this Summer!
Strawberry General Store serves our small mountain community as more than just a place to shop. Folks love our timeless charm and warm customer care. They count on us for information about local conditions and recreation in addition to the products we carry. We’re especially known for our kindness! We offer a little bit of everything: groceries, camping/fishing supplies, gifts, apparel, and a welcoming atmosphere that brings people back again and again.
If you enjoy working with people and like the idea of helping our store and community thrive, we’d love to meet you!
Sno-Park Pass
Purchase a Sno-Park Pass!
Highway 108 is closed for the winter 7 1/2 miles above Strawberry at the Sno-Park. You'll find a plowed parking area, designated pull-through spaces for snowmobile trailers and public restrooms.
The Sno-Park is a great starting place for snowmobiling, cross country skiing and snowshoeing. Sledding is ideal for older kids and grown-ups as the Sno-Park hillside is quite steep. For young children, the lake bed at Pinecrest is perfect for sledding.
Purchase your Sno-Park Pass inside the store!
1-Day Permit $15
Season Permit $40
2026 Season Kickoff
Calling all Vendors!
April 25th marks the kickoff off our 4th season here at Strawberry General Store, and we want YOU to be part of it!
We're celebrating with a pop-up market that brings together a standout mix of makers, artists and food vendors. It’s a great day to showcase your work, connect with the community, and enjoy mountain vibes.
This year, we’re hand picking 12 vendors to ensure a diverse, well-rounded experience for our guests — think less overlap, more variety, and something special for everyone.
We can’t wait to see what you bring to the mountain!
FEATURED LOCALS
We try and carry local products in our store that best fit our goals. Here is a gallery of pictures of some of our featured products from food to crafts.
We're here to stay!
We are excited to bring Strawberry, California back to life and have it once again become a destination. Our store is continuously evolving in many ways. We've added homemade fresh fudge, a self serve coffee bar, souvenirs and apparel and 4 public showers outside. Free wifi, RV water fill up and live music on Wednesdays and Saturdays in the summer will remain a constant. We are only 1 mile from Pinecrest turn off... Keep going East. We are a general store that tries to meet your needs. If we don't have what you are looking for, we'll try and order it for the next customer. Keep checking this page to find current events and catch our morning show on Instagram and/or Facebook. Thanks for stopping by!