STRAWBERRY GENERAL STORE • HWY 108
209.432.3866
General Store Hours
SUN - FRI 8 - 7 SAT 7 - 8
Gift Shop Hours
WED - SUN 11 - 4
ANNUAL
Chili Cook-off
Do you make a superb pot of chili? We'd love to taste it! Our contest is open to professional and home chefs alike. Help us welcome fall with your unique creations.
September 26
$10 per entry
$2 to taste
CELEBRATE WITH US!
2027 Season Kick-off
We're celebrating our 5th summer with TWO pop-up markets that bring together a standout mix of makers, artists and food vendors. It’s a way for us to gather as a community, and for artisans to showcase their work in our friendly mountain town.
Come celebrate the beginning and end of our 5th season!
Saturday, May 15 | 12 - 5
2027 Summer Shindig
Saturday, August 14 | 2 - 7
WE CAN'T WAIT TO SEE WHAT
YOU BRING TO THE MOUNTAIN!
Youth Fishing Contest
Open to youth 15 and under!
May 1 - September 1
Open to youth 15 and under.
Bring your TROUT from the surrounding area to us - we'll measure it from mouth to tail and snap a picture for our bulletin board and social media *with parent/guardian permission.
$2 entry fee / month
Each month the longest fish wins a $25 digital store gift card.
The Grand Prize is a two-night Twain Harte cabin getaway!
Monthly winners are announced on the last day of each month. The Grand Prize winner will be contacted after September 1. All winners will be contacted via email.
Good luck and happy fishing!
Big Bear & Buck Contest
Winners in each category!
BUCK: August 15 - November 1
BEAR: August 15 - December 27
EACH CATEGORY INCLUDES ARCHERY & RIFLE
Bring your buck or bear from the surrounding area to us - we'll measure it and snap a picture for our bulletin board and social media.
Winners receive a gift certificate to Mia's, 1/2 of the entry fees and a champion sweatshirt!
Good luck and happy hunting!
CONTEST RULES apply to each category.
$10 Per Entry
What's Great on the 108
What's the weather really like up here?
Check out our live stream camera!
We are trying our best to keep this camera active each day. Thank you for checking in!
Trail Angels
We are trail angels for Pacific Crest Trail (PCT) hikers. Most PCT thru-hikers have walked 1018 miles from Mexico to here, going on to Canada. Offering free services to PCT hikers is our way to serve one another without it being conditional.
We have received many donations to help this year, including offers to drive these folks back to the Sonora Pass trailhead. It takes a village. If you'd like to help, let us know by sending us an email or message.
The Bob & Gina Show
We get asked so many questions about weather and local resources. In fact, the Bob & Gina Show was born in response to folks calling about snow and roads conditions. We jumped on Instagram Live and reported the current conditions. People found it so helpful that three years and over 30,000 social media followers later, the Bob & Gina Show is your best resource for what's great on the (upper) 108!
Find us on YouTube or your favorite social media and podcast platforms.
FEATURED LOCALS
We try and carry local products in our store that best fit our goals. Here is a gallery of pictures of some of our featured products from food to crafts.
We're here to stay!
We are excited to bring Strawberry, California back to life and have it once again become a destination. Our store is continuously evolving in many ways. We've added homemade fresh fudge, a coffee bar, sandwich station, Gelato, souvenirs and apparel. Four public showers are outside and available to the public for $8.00. Free wifi, RV water fill up and live music on Wednesdays and Saturdays in the summer will remain a constant. We are only 1 mile from the Pinecrest turn off... Keep going East. We are a general store that tries to meet your needs. If we don't have what you are looking for, we'll try and order it for the next customer. Keep checking this page to find current events and catch our morning show on Instagram and/or Facebook. Thanks for stopping by!