STRAWBERRY GENERAL STORE • HWY 108
209.432.3866
General Store Hours
SUN - THURS 8 - 7 FRI - SAT 8 - 8
Gift Shop Hours
WED - SUN 11 - 4
Open Daily 9:00 am - 5:00 pm
Youth Fishing Contest
Open to youth 15 and under!
May 1 - September 1
Open to youth 15 and under.
Bring your TROUT from the surrounding area to us - we'll measure it from mouth to tail and snap a picture for our bulletin board and social media *with parent/guardian permission.
$2 entry fee / month
Each month the longest fish wins a $25 digital store gift card.
The Grand Prize is a two-night Twain Harte cabin getaway!
Monthly winners are announced on the last day of each month. The Grand Prize winner will be contacted after September 1. All winners will be contacted via email.
Good luck and happy fishing!
Our 4th Annual Season Kickoff has been rescheduled from April to August.
COME JOIN US FOR OUR
2026 Summer Shindig
April 25th marked the kickoff off our 4th season at Strawberry General Store, but we had to reschedule due to rain and snow. So we're having a Summer Shindig in August, and we want YOU to be part of it!
Join us Saturday, August 8 from 2 - 7
We're celebrating with a pop-up market that brings together a standout mix of makers, artists and food vendors. It’s a great day to for artisans to showcase their work and connect with the community, and enjoy mountain vibes.
Would you like to be a vendor? We'd love to see what you'll bring to the mountain!
What's Great on the 108
What's the weather really like up here?
Check out our live stream camera!
We are trying our best to keep this camera active each day. Thank you for checking in!
The Bob & Gina Show
We get asked so many questions about weather and local resources. In fact, the Bob & Gina Show was born in response to folks calling about snow and roads conditions. We jumped on Instagram Live and reported the current conditions. People found it so helpful that three years and over 30,000 social media followers later, the Bob & Gina Show is your best resource for what's great on the (upper) 108!
Find us on YouTube or your favorite social media and podcast platforms.
FEATURED LOCALS
We try and carry local products in our store that best fit our goals. Here is a gallery of pictures of some of our featured products from food to crafts.
We're here to stay!
We are excited to bring Strawberry, California back to life and have it once again become a destination. Our store is continuously evolving in many ways. We've added homemade fresh fudge, a coffee bar, sandwich station, Gelato, souvenirs and apparel. Four public showers are outside and available to the public for $8.00. Free wifi, RV water fill up and live music on Wednesdays and Saturdays in the summer will remain a constant. We are only 1 mile from the Pinecrest turn off... Keep going East. We are a general store that tries to meet your needs. If we don't have what you are looking for, we'll try and order it for the next customer. Keep checking this page to find current events and catch our morning show on Instagram and/or Facebook. Thanks for stopping by!